If Fido escapes, its a no win situation. The pet owner is beside themself with worry, Fido himself is scared and alone, and anyone coming into contact with him has to guess what the best action to take is. 

If there had been a microchip implanted in Fido, there would have been a lot less worry, a lot less scared and alone time, and a lot less guessing. 

Microchips save lives. Giving the gift that enables lives to be saved, well, that is a perfect way to give this season.